What’s the Goal of your First Meeting?

You’ve got an appointment!  Now, what’s the goal for the meeting?  Spoiler Alert:  It’s not to close the deal! If you’re monologuing at customers and walking away disappointed, watch this short video by Sales and Marketing strategist, Steve Yastrow: The real goal of the meeting is to build the relationship with the customer. Three things […]

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Annual Planning Maybe a Gift for Your Sales Team

Annual Planning? Maybe a Gift for Your Sales Team

This time of year really is insane!  Especially for salespeople and sales teams with annual planning etc! We all have holiday events to attend, gifts to buy and things to wrap up before year end.  However, sales teams inevitably end up trying to wrap the year with huge sales wins, while customers are checking out […]

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