What are your company’s sales ethics? Of course, when we typically think about the ethics of our companies, we think of our values, mission statement, HR, accounting and even production. Shareholders, the board and management establish the values, HR communicates those values to the staff, marketing communicates them to customers and of course, customers experience […]
Do you have a lead nurturing plan? Are you leaving that up to your salespeople to manage? Every sales manager knows that sales people very commonly have a tough time managing to follow up consistently with active customers and leads. If you’re expecting them to also keep in touch with cold leads, you’re asking them […]
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually […]
The benefits of combining CRM and marketing automation are tremendous and very profitable. In fact, one of the primary reasons businesses decide to implement their first CRM solution is to get their customer and prospect list organized to enable email marketing and other outreach. Frank Paterno detailed these benefits here. A few of the highlights […]
Lead generation emails for a B2B sales team are one of the most challenging type of email marketing to get right. Below are the most common mistakes we see B2B brands make with their email marketing to potential leads. Plus an example lead generating email at the end! We’ve also put together a video series […]
The concept of “firing” a prospect comes as surprising to a lot of salespeople, but often the best way to move forward with a prospect is to let them go. Prospects expect salespeople to “chase” them, so they assume you’ll keep calling and be there when they’re ready. Not very courteous but, very common! Here’s […]
I have the opportunity to appear on Texas Business Radio on July 9th. Jay Curry interviewed me and we dug into what businesses need CRM solutions, how do they choose the right technology and how to use CRM and Marketing Automation to grow your business. Watch the short interview here. We discussed how SalesNexus compares […]
SalesNexus will release a completely new design with enhanced features in June 2016. The user interface has been updated and modernized to be easier for new users to learn and use quickly and to provide more full featured controls on tablets. In addition, the release includes powerful new features: Automated Campaign Triggering – clicks on emails […]
The only thing that really matters to be successful in selling is your ability to sell it and just shut up. You’ve heard the phrase “show up and throw up”, right? If not, then you’re part of the problem! You need to shut up and just sell it! I’ve experienced yesterday, I was treated to […]