In 25 years of helping sales teams implement CRM solutions, I’ve learned there are two main reasons that CRM projects get stalled. And believe it or not, that is happening to a LOT of businesses! As a CRM vendor, we’ve studied the reasons that deals don’t close and by an overwhelming majority, the primary reason […]
Are you searching for a simple lead generation process that fits your budget? Lead Generation starts with building your list. When it comes to purchasing a lead list, there are two general options: Purchase lead generation lists from specific industry groups that are very focused on markets you target. These tend to be the best, […]
It’s no surprise that acquiring and retaining customers topped GetApp’s recently released survey of SMBs’ biggest priorities for 2017. Of course, that means lead generation, customer service initiatives and maybe implementation of a CRM solution. But, there much more to it than that. First, the study showed that reducing costs and improving IT infrastructure are […]
Lead generation emails for a B2B sales team are one of the most challenging type of email marketing to get right. Below are the most common mistakes we see B2B brands make with their email marketing to potential leads. Plus an example lead generating email at the end! We’ve also put together a video series […]
Email marketing is not one thing. There’s a lot that goes into it. The most effective emails are those that are created with a very specific purpose and a very targeted audience in mind. Small and medium sized businesses often miss the mark with email marketing. Of course, so do the big guys. The causes […]
The only thing that really matters to be successful in selling is your ability to sell it and just shut up. You’ve heard the phrase “show up and throw up”, right? If not, then you’re part of the problem! You need to shut up and just sell it! I’ve experienced yesterday, I was treated to […]