Lead generation emails for a B2B sales team are one of the most challenging type of email marketing to get right. Below are the most common mistakes we see B2B brands make with their email marketing to potential leads. Plus an example lead generating email at the end! We’ve also put together a video series […]
If you’re a salesperson getting started with leveraging email marketing, lead nurturing and email templates, all the jargon can be confusing. However, there is a lot of power to engage with customers and close sales in the data about your email efforts so, let’s clarify the jargon and discuss best practices for using email engagement […]
What does it mean when an email “bounces”? How do popular email marketing solutions like Constant Contact, MailChimp and SalesNexus manages bounced emails? When B2B sales teams begin email marketing, there are a lot of “mysteries” and bounces can be one of the most difficult to sort out. A typical sales team’s email marketing efforts […]
Email marketing is not one thing. There’s a lot that goes into it. The most effective emails are those that are created with a very specific purpose and a very targeted audience in mind. Small and medium sized businesses often miss the mark with email marketing. Of course, so do the big guys. The causes […]
The concept of “firing” a prospect comes as surprising to a lot of salespeople, but often the best way to move forward with a prospect is to let them go. Prospects expect salespeople to “chase” them, so they assume you’ll keep calling and be there when they’re ready. Not very courteous but, very common! Here’s […]
SalesNexus will release a completely new design with enhanced features in June 2016. The user interface has been updated and modernized to be easier for new users to learn and use quickly and to provide more full featured controls on tablets. In addition, the release includes powerful new features: Automated Campaign Triggering – clicks on emails […]
How can you prevent email spam? Being reported as a “Spammer” is serious. It can easily damage your sales automation efforts. Even if you are legitimate in your email automation efforts, if you send enough emails…you will eventually be reported. Since the remedy to a report of spam involves suffering through a “guilty until proven […]
Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what it is not can be useful. This will help you keep current customers and attract new customers in […]
How to Write Email Subject Lines That Get Opened One of the most common email marketing questions is, “How should I write my email subject lines so that more recipients will open my emails?” It’s widely known that the email subject line is the gateway to the reader. It’s not uncommon for people to peruse […]