Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject […]
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity […]
Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to […]
To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear. Every day, millions of sales people write emails […]
Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers. I find that B2B brands wrestle with email marketing more than most. The sales team tends to dominate the messaging and that’s typically not a good thing 🙂 Websitebuilder.org recently published a great infographic called “119 Facts You Don’t […]
One of the first things most people want to do with their CRM solution is to create email templates that sales people can quickly send to customers. Sales follow up emails, requests for appointments and all the other types of emails that you send to customers over and over again each day. Your CRM system […]
SalesNexus CRM and Marketing Automation just released the ability to find emails instantly for your leads, prospects and customers. With an integration with GetEmail.io, SalesNexus now allows users to quickly find the correct email address for a new prospect or customer. Anytime a user enters the first and last name, and either the company name […]
Do you have a lead nurturing plan? Are you leaving that up to your salespeople to manage? Every sales manager knows that sales people very commonly have a tough time managing to follow up consistently with active customers and leads. If you’re expecting them to also keep in touch with cold leads, you’re asking them […]
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually […]