Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined goals. Your team members are your trusted […]
Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand. There are many, many benefits of marketing with email campaigns that have been automated within your CRM and email marketing platform. No doubt about […]
Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small businesses are spending the largest percent of their marketing budgets on email. Email marketing […]
Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist analyzing data. CRM software makes it simple to embrace both the […]