There are hundreds of CRM solutions available with a vast array of features for every type of user, industry and situation. Yet half of CRM implementations fail to reach the goals management has for the CRM system. In most cases, CRM failure comes in the planning and implementation. Too often, executives expect the CRM to […]
What’s the most precious commodity in relationships with customers? With decades of experience working closely with clients, my answer is that it is either time or trust. Obtaining a customer’s time is where a tremendous portion of salespeople’s effort goes which generally is in the interest of earning the customer’s trust. You can have time […]
CRM implementation cost is a big factor in choosing the right system for your business. Whether by purchase or subscription, it is a challenge to determine the real cost of implementing and maintaining a CRM software. Ultimately, the overall CRM implementation cost should only be a fraction of the return you realize over time. That said, clearly […]
Determining the real cost of purchasing (or subscribing to) implementing and maintaining a Customer Relationship Management (CRM) system is undoubtedly a challenge. And that’s before you begin running the numbers on what the return on that investment in CRM will be! And truly, that IS the point. Ultimately, the overall cost of the CRM should […]