What is the buying process your customers goes through? It’s not because they saw an awesome presentation, it’s because they have a need or a problem that is affecting them on an emotional level. Even in business situations, people buy for emotional reasons. We all have pretty basic emotional needs, and in the end, […]
Inside Out Selling – Sales training programs and sales books have not evolved as quickly as the marketplace you’re competing in. If you’re managing salespeople, you know that there is a lot that’s “new” that salespeople must master in order to be successful in today’s marketplace. Prospects and customers are harder than ever to get “in […]