Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Email Blast via CC in Outlook – Email Marketing No No’s
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email...
From Email Newsletters to Email Marketing that Drives Sales
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed...
How to Gain Loyal Customers: Get Personal
How was Tony Hsieh able to take the simple concept of selling shoes online and create a billion dollar company? A big reason for Zappos’...
How Can You Prevent Worry from Sabotaging Sales?
When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only...
The Truth About Social Media
The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by...
6 Reasons Why Your Business Needs a Blog
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for...
Six Reasons Content Should Be Part of Your Marketing
Content Marketing – Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product...
CRM Software with Sales Leads Built In?!
Wow! Since launching our partnership with LeadFerret.com we’ve been extremely busy! It’s no secret that the #1 challenge in any CRM (Customer Relationship Management) implementation...
Not All Leads Are Created Equal
Pursuing every lead equally rarely leads to the results that a company wants. The reason is not all leads are equal. Identifying those few leads...