CRM Software, Marketing Automation, Recents, Sales Management
Here’s something to think about: the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it). Why? Because if yours is like most businesses,...
CRM Software, Recents, Sales Management
CRM Grows Profits – Yes, it really can AND the great news is that it’s easy! Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or...
Email Marketing, Marketing Automation, Recents, Sales Management
In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited. Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances...
Email Marketing, Marketing Automation, Recents
Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why...
Email Marketing, Lead Generation, Recents
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out...
CRM Software, Recents, Sales Management
Have you ever noticed the high rate of turnover in the sales industry? That isn’t customer turnover rates we are talking about, this is employee turnover rates we are discussing. All you have to do is hop on any job search site and you will immediately notice...
Email Marketing, Marketing Automation, Recents
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new...
CRM Software, Sales Management, Sales Training
Can you hear a pin drop when you stop talking in meetings with customers? How can you get the customer engaged in a meaningful conversation and keep it going? Watch this short video by Sales and Marketing strategist, Steve Yastrow: Customers are so busy that it’s...
CRM Software, Sales Management, Sales Training
Talking about yourself and your products in customer conversations? Explaining how great your products and services are? Is it working? If not, watch this short video by Sales and Marketing strategist, Steve Yastrow: Learning about each customer’s unique needs...
