Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Getting some positive reviews from the BBB Houston
BBB Online CRM and Email Marketing Integration One of our many awesome clients that are based out of Houston is the Better Business Bureau of...
What Benjamin Franklin Can Teach You about an Email Marketing Plan
Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns....
The Power of Influence: Where Social Media Fits In Your CRM Strategy
Ten years ago email was the only form of social media. Handheld mobile devices were primarily owned by businesspeople, with email access as their main...
Can You Put Your Email Marketing on Autopilot?
Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you...
Email Marketing: 8 Best Practices to Consider
Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools...
End the Battle – Is Effective Email Marketing an Art or Science?
Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have...
7 Steps to Responsive Email that Captures Buyers Early in the Buying Cycle
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics...
5 Ways to Maximize the Effectiveness of Your CRM Software
The purchase of a CRM software is only the beginning of the Customer Relationship Management journey. More planning is needed to use the software to...
Sales Success with CRM Software as a Sales Coaching Device
The success of a business relies solely on the competence of the salespeople. Even the best strategies can fail if the sales team doesn’t enforce...