Lead Generation, Sales Management
As a tech-savvy Internet user, chances are you rarely notice the ads that run on Facebook. In fact, you might not see them at all as a result of using Adblock Plus. Because these ads have little to no impact on you, it’s natural to assume that the same is true...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
If you’ve been in the sales game for a decade or more, you’ve seen a tremendous amount of change in the technology area. Remember ACT! Contact Management Software? Goldmine? These early sales contact management solutions dominated the...
CRM Software, Email Marketing, Lead Generation
SalesNexus announces a partnership with LeadFerret. LeadFerret is the world’s first site with 100% free B2B data for millions of contacts, including email addresses. This partnership will give users access to three key components in a seamless and powerful...
CRM Software, Lead Generation, Sales Management
Recently, there has been a lot of chatter in the blogosphere about the death of cold calls. While there are those who defend cold calls and say they still work just fine, there are plenty of interesting points about why many believe this practice is ineffective and...
CRM Software, Lead Generation
Many companies struggle to get their marketing and sales teams on the same page. Because of the disconnect between these important groups, companies miss out on a lot of opportunities. Although it may seem like there’s no way to build a bridge between these...
Email Marketing, Lead Generation, Marketing Automation
Although email newsletters are not a new concept, they are still very effective. Whether you’ve already got a newsletter or are thinking about launching one for your business, here’s how to get the best results from it: Promote It: When targeted visitors...
Email Marketing, Lead Generation
Did you know that you can be a salesperson without even realizing it? Even if your title doesn’t have sales in it, if you are the founder or team member of a small company, a big part of your job is convincing customers to use your company’s product or...
Email Marketing, Marketing Automation
200+ words that will get your emails snagged by Junk and Spam filters. This is not the definitive or an entire list of words that activate spam filters. It does give you a general idea of what to avoid in your email marketing. Obviously, anything salacious or...
CRM Software, Email Marketing
Salesforce has done a good job of marketing themselves as a leader in the CRM industry. However, are they actually able to live up to their marketing? If you ask many of the people who’ve tried them but no longer use Salesforce, the answer is no. The...
CRM Software, Email Marketing, Lead Generation
If you’ve been using ACT Pro for several years, you may feel like you’re better off sticking with it. Although it lacks many of the features you want, you may believe that making a change now is going to create more problems than benefits. In reality, the...
CRM Software, Email Marketing
As a small business owner, you’ve got a lot on your plate. In fact, you’ve likely had to learn how to act as a jack of all trades. Because you’re already juggling so many responsibilities, do you really need to care about CRM? Absolutely! Regardless...
Email Marketing, Lead Generation, Marketing Automation
Recently, some marketing bloggers have advocated using fear as a marketing tool. Unlike many marketing tips that are pretty cut and dry, this one raises some significant issues: Is It Moral to Use Fear as a Marketing Tool? The first question that comes up about using...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...
