Welcome to Our Blog
Let’s face it - most CRMs feel like they were built in a boardroom by people who’ve never closed a deal. But not here. We’re flipping the script. This blog is your backstage pass to smarter selling, real-world tips, and a whole lot of personality.
Podcast: Bridging the Gap between your Marketing and Sales Teams
Clark Buckner, host of the Technology Advice Expert Interview Series Podcast, interviewed SalesNexus CEO, Craig Klein on how CRM, marketing automation and lead nurturing technology...
Real-Time Customer Relationship Management is a Powerful Profit Center
Real-Time Customer Relationship – Your customer is busy. Their lives are fast-paced and they have a world of options – literally – at their fingertips....
Selecting the Right CRM software for Your Business
Few would question whether a business needs a CRM in their business. Once a small company gets beyond the number of customers they can remember...
3 Valid Reasons Why Email Marketing Still Works
With the cacophony of pundits praising the value of social media some business owners doubt whether they should continue to focus on email marketing. After...
CRM Software Optimizes Predictive Performance in Marketing
Sometimes it may seem as if you are simply “throwing mud on the wall” with your marketing efforts. You may use a combination of marketing...
8 Great Tips for Cleaning Up Your Email List
Email marketing is a great way to get your message out and keep in touch with your customers, except when your email lists are out...
Longtail keywords, quality score, what else does it take for PPC success?
Pay per click campaigns can get expensive very fast! The costs per click seem to keep escalating and actual sales results can be elusive. Did...
Is CRM a Misnomer?
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing...
Stay Afloat in a Sea of Canadian Spam Laws
Your business relies on electronic marketing to reach today’s consumer. You keep in touch with your clients via a user-friendly website, and effective email marketing....