Take All 50 Shades of Gray Out of Your Email Marketing

CRM Software, Email Marketing, Lead Generation, Marketing Automation

With the web-hopping habits of today’s potential customers, you have got to be clear, concise and compelling.  There is absolutely no room for any shades of gray in email marketing. You also need to be provocative and proactive to reach the people who will buy your...

Avoiding Security Breaches with Cloud Computing

Sales Management

You have grown your business and you are expanding your customer relationship management. Your business is all connected on “the cloud” and everything is running smoothly. So what’s next? How often do you think about the security of your cloud computing? Was it a...

12 New Ways to Stop Your Sales Process from Being an Old Leaky Bucket and What You Can Do To Plug the Leaks

CRM Software

If your CRM software is only used to house contact information about sales leads and current clients, you are wasting money and time. In fact, any company that is conducting their sales process like they did a decade ago is losing business…lots of business. In the...

Why You Should Put CRM Software at the Center of Your Marketing

CRM Software, Lead Generation, Sales Management

In the early days of CRM software the primary goal was to keep track of prospects in the sales process.  Before computers, only sales people with good written records or exceptional memories could maintain the details of the customer well enough to close the sale...

Sales Ready Lead Starter Kit

Email Marketing, Marketing Automation

The Sales Ready Lead Start Kit allows SalesNexus to help you create on-going, automated email campaigns that engage your audience and  identify highly qualified prospects. You’ll learn… Why traditional sales prospecting is broken What NOT to do in email marketing How...

3 Critical Ways Your CRM Software Can Solve Content Marketing Challenges

CRM Software

Everything is changing rapidly. Buyers want to control the buying process. They are drawn to companies that provide extremely valuable and highly informational content. Content like this is designed to establish a customer relationship and is an integral part of the...

Are You Using The Value Equation In Your Selling?

Sales Training

As sales people we are always having it drummed into us that we need to build the value of what we sell and how we sell it. This is absolutely true but it’s a little more challenging to actually define what value is because it’s all down to our clients’ perception....

Why CRM Software Won’t Be Going Anywhere

CRM Software

Customer relationship management or CRM has been around since the 1980’s. The concept is pretty clear. And the benefits to your business should seem obvious by now. There’s an age old saying that goes, “If it ain’t broke, don’t fix it.” Lately though, it seems like...

Accurate CRM Measures to Automate Business Growth

CRM Software, Sales Management

Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.”  Yet many businesses depend on forecasts and sales systems that are far from accurate.  When sales...

Are You Making this Big Customer Relationship Mistake?

CRM Software, Email Marketing, Marketing Automation

The customer relationship is at the center of any successful sales strategy today. Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow...

Are Businesses Getting the Most from their Email Marketing?

Email Marketing, Lead Generation

Email Marketing Implementation – Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel...

3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products

CRM Software, Email Marketing, Lead Generation

We learn a lot about what grows business from our clients.  They tell us every day what is working.  Thankfully, they often cite the “Magic 5 of Content Based Email Campaigns that Drive Sales”. In a series of five articles, we will dig deeper into this tried-and-true...

The NEW Golden Rule in Email Marketing

CRM Software, Email Marketing, Lead Generation

The old Golden Rule says, “Do unto others as you would want to have done unto you.”  It sounds generous and fair.  However, in email marketing, it makes the process much easier.  The goal is to see through your customer’s eyes to understand exactly what appeals to...

5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?

Email Marketing, Lead Generation

One of the most cost effective lead generation tools available today is email marketing.  But when it is done wrong, it can repel rather than attract prospective buyers.  It is costly and difficult to connect with prospects whether you are cold calling, knocking on...

Marketing Automation An Unfair Advantage over Your Competition

CRM Software, Email Marketing, Marketing Automation, Sales Management

Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks.  You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects.  A smile...