CRM Software, Marketing Automation, Sales Management
Although the British-American band Foreigner burst on the music scene with the 1984 ballad, “I Want to Know What Love Is”, they were not talking about marketing your business. However, the lyrics give us a few lessons in love that apply to marketing automation...
CRM Software, Email Marketing, Marketing Automation
With the ever-shifting business environment of today, it can sometimes be hard to justify taking the time to carefully measure, deliberately strategize and consistently review our marketing automation using online CRM. In fact, in the digital world, many would say...
CRM Software, Email Marketing
When a sales lead opens your email marketing, you want them to feel like they are receiving a gift from you. If you provide information they need, it truly is a gift. It can save them time, educate them about making a good purchase decision or tell them insider...
CRM Software, Lead Generation, Marketing Automation, Sales Management
Do you sometimes feel that the sales leads are holding you hostage and making all the demands? Since a recent Marketo survey indicates that 93% of B2B buyers use an internet search to begin the buying process, by the time you talk to them they already think they have...
CRM Software, Email Marketing, Lead Generation
Pressure to set up metrics in your online CRM is constant. You have heard time and time again that a company must measure more than just opens and clicks in the email marketing service. Don’t do it unless you are clear on the reasons why there is so much buzz about...
CRM Software, Email Marketing
We live in a world where quick and easy is normal behavior. Although it may be considered normal, it cannot be the way relevant email campaigns are designed and delivered. These days, important meetings often include someone with their smart phone under the edge of...
CRM Software, Marketing Automation, Sales Training
Q: How can you effectively lead prospects through your sales process to become a loyal customer and how can CRM software help? CRM Tactics – Implement a strategy used by the U.S. ARMY they call the After Action Review process. Major R. Kennedy...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Most business is hyper-aware of the fact that email marketing automation is a wonderful tool in today’s marketplace. Yet, an email marketing campaign implemented poorly is often a waste of time. For many companies, the mystery of success is elusive and causes them...
Email Marketing, Lead Generation
Email marketing is loved by many small to mid-sized companies because of the wildly profitable returns on investment (ROI) compared to other forms of marketing. Yet many other companies resist implementing an email marketing campaign at all. The resistant company may...
CRM Software, Email Marketing
The attitude of today’s sales lead is a far cry from the ones we worked with just a few years ago. They make it tough on the best sales teams with all the best technology like mobility computing, online CRM, email marketing and everything. Either they don’t want to...
CRM Software, Email Marketing, Lead Generation
Pop Question: What is the goal of an automated email blast software campaign? Lots of answers may quickly come to mind and most of them would have to do with conversions, sales and increased revenue. That mindset can blow you off track of the most effective use of...
CRM Software, Lead Generation, Sales Management
Everything has changed in the world of sales. What is driving this rapid change is the attitude of the consumer. With the customer in charge of the sales process, the only way to follow their lead is to use tools in an online CRM (Customer Relationship Manager)....
