Animated GIFs and email marketing

Turn your boring email marketing campaigns into exciting ones with an animated GIF. Spice Up Your Email Marketing! With an animated GIF you can really extend the capabilities of your emails.  Follow along in this video as Austin shows you how to create an animated GIF...

Mobile Email Marketing And You In 2014

Mobile Email Marketing As you plan for 2014 we want you to keep in mind the ever changing environment for Email Marketing.  Below is an infographic that shows some pretty compelling information about the trends of mobile email marketing.  Have you adapted to these...

Perfecting Your CRM by Learning from Secret Shoppers

The root of CRM is customer service. You wouldn’t need software or systems to help manage your customer database if you didn’t care about customer service. But you do care. Your business cares. So in order to perfect your CRM, you have to start at the beginning: the...

5 Valid Reasons Why CRM Software Can be a Waste of Money

Few companies can survive without CRM software for Customer Relationship Management. But all too often, companies are wasting money on a full-blown system with amazing features and functionality, then they let the implementation fail. All-in-all, they only use it as a...

The Dirty Truth about a Clean Database

The Dirty Truth about a Clean Database   You can’t trust all the data sources available.  Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data.  Otherwise, the clutter of old...

Email Marketing Alt Text And You

 Email Marketing Alt Text And You We’re all familiar email programs like Outlook, Gmail, Thunderbird and others blocking images. When you receive an email, the images are not displayed initially. It looks like this: The images that you labored over don’t even show up....

Dirty Databases and Heart Attacks

3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat.  Your chest tightens.  Your skin feels clammy.  Your left arm feels numb.  What is happening? Too often, this is a scenario where 23% of the men who...