Email Marketing, Marketing Automation
According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad...
CRM Software, Email Marketing
I know- kind of a stretch isn’t it? For years I have been in some form of customer service. It has always been part of my job to make sure that someone else got what they needed. My first job out of high school was as a nurse’s aide in a nursing home. I took care of...
Email Marketing, Marketing Automation
Spice Up Your Emails Video content can really add some flavor to your emails. HTML5 allows us to embed videos straight into the email for viewing. The two major email clients that have jumped on the HTML5 bandwagon are iPhone,iPad, and Apple Mail. So if you...
Email Marketing, Lead Generation
Gmail recently celebrated its 10 year anniversary. As one of the top email providers, addressing them in terms of email marketing seemed like a good idea. Gmail has taken long strides since its first launch. Not only has it created fiercely accurate spam filers and...
Email Marketing, Marketing Automation
Getting started with any new system for email marketing can be difficult. There are a lot of moving parts. That is why we put together this 3 part video series for you. Workflows In the first video I will walk you through setting up a workflow for your...
CRM Software, Email Marketing
Email Analytics In this day and age, data is everywhere. The problem most people run into is putting that data in your sales team’s hands. That is why SalesNexus integrated email marketing data with your online CRM. Check out how easy it is to use your...
Email Marketing, Lead Generation, Marketing Automation, Sales Management
Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and instantly...
Email Marketing, Lead Generation
Great email marketing software is just the beginning. If you want to produce sales results, you must develop email campaigns that seduce and engage the recipient. After all, the buyer may want to become educated and informed…but they don’t want to be given an...
CRM Software, Lead Generation
Developing profitable business B2B relationships is more than landing a sale. It is a continuous journey that begins with buyer interest, evaluation and purchase. The relationship continues with the customer’s experience with your product or service. Just like any...
Email Marketing, Lead Generation, Marketing Automation
A wall that bends as I approach? Did I just wake up on the Starship Enterprise?! Technology that responds to humans is rapidly becoming commonplace. Your clients and sales leads expect you to adapt your communication to fit them, their activities and even the devices...
Email Marketing, Marketing Automation
Click Through Rates – It was February 14, 2005 in San Mateo, California. YouTube was founded and the world recognized that video has power. Shortly after that, marketers started trying to ramp up their email marketing using the obvious power of video. The early...
CRM Software, Lead Generation, Marketing Automation, Sales Management
Good marketing in today’s internet saturated business environment can easily get far more leads than your sales team can adequately process to a transaction. Nevertheless your sales people constantly complain that the leads are worthless. Sorry to tell you this…but...
Email Marketing, Lead Generation
LeadFerret Contacts – SalesNexus is a wonderful system for taking your sales process, and optimizing it. One of the struggles many have when getting started with email marketing is the lack of leads to reach out to. LeadFerret This is why we partnered with...
CRM Software, Lead Generation, Marketing Automation
Business is competitive. To survive the ever-changing demands of your business you want to reach out and grab anything that will help you achieve your goals. It is important that you gather what you need and implement a strategy that will help you achieve your goals....
