CRM Software, Email Marketing
Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined...
CRM Software, Email Marketing
Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand. There are many, many benefits of marketing with email campaigns that have been automated within...
Email Marketing, Lead Generation
Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small...
CRM Software, Email Marketing
Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist...
Marketing Automation, Sales Management, Sales Training
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each day,...
CRM Software, Sales Management
The success of a business relies solely on the competence of the salespeople. Even the best strategies can fail if the sales team doesn’t enforce the strategy to the best of their ability. One problem many businesses face is the lack of sales coaching. What...
Email Marketing, Lead Generation, Sales Training
The Voicemail Abyss Voicemails…. Do you ever feel your message is never heard when you leave one? I know I did, so I started searching for alternatives. “We are an email provider” I said. “Surely we can find a way to resolve voicemails with...
Email Marketing, Marketing Automation
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are...
Lead Generation, Sales Management
Leads are the fuel required to keep a marketing campaign afloat. It is the most important, and often the most difficult, aspect of a campaign. How do you get a constant flow of quality leads? Lead generation is about working smarter – not harder. Think of...
CRM Software, Email Marketing
Learning a new CRM can be a daunting task. That is why we created a video series that will give all new users the information they need to navigate SalesNexus. Below you will find that video series. Each video is only a minute or two long. If you take the time to...
CRM Software, Email Marketing
Traditional advertising is out of the question for small business. It always has been. The average super bowl ad costs 4 million dollars for a 30 second commercial. Let that sink in for a moment…4 million dollars!!! Even regular television spots cost thousands of...
Email Marketing, Marketing Automation
Email Marketing Planning – The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers...
Email Marketing, Marketing Automation
Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer. Put the Customer First Just like a therapist, good email marketing is built on trust. A sound...
