It’s Past Time to Respond to Mobile Email

Email Marketing

You will notice email cannot be killed. Despite all the ramblings about its death or impending doom, it comes back and back again like the cockroach of the internet. Actually, like a cockroach, it simply keeps adapting and changing as new modalities threaten its...

Image Secrets to Increase Success of your Email Marketing Campaigns

Email Marketing

Email marketing continues to be the solid foundation of almost all marketing budgets. The best use of images and graphics helps maximize the benefit of your campaigns. Graphics Increase Click-Through Rates As more email is being read on mobile devices, visual appeal...

10 Ways to Get Your Content Read and Increase Reader Response

Lead Generation, Marketing Automation

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself....

Metrics 101: What are Open and Click Rates? And Why Should I Care?

Email Marketing

One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms and because the basics are so…well basic, it is often hard to find the answers you need to get started. Open Rates When starting an...

8 Proven Ways to Increase Your Email Marketing Click-Through Rate

Email Marketing

According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many marketers fail to see anywhere near this level of returns on their investment. Let’s look at what successful marketers...

Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized

Email Marketing

Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge tags.  Tied to every field in your database, you can add things such as the reader’s first name into your email to make your...

The Perils of Ego-Centric Email Marketing

Email Marketing

More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if: You send emails telling the recipients about your product or service and how good it is…even if you...

The Awesome Power of Customer Feedback

CRM Software, Sales Management, Sales Training

Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones revolve around customer feedback. Think of your customers as judges and your company as an Olympic athlete. Your marketing...

Streamline Your Content Development Process – Curate

Email Marketing

Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with the...

Quick Tip – Style HTML Buttons With CSS Rather That Using Image Buttons

Email Marketing

When you use images in your email marketing messages you can sometimes run into recipients that choose to disable images. For this reason you should use HTML buttons rather than images.   Here is a great article for coding up your own HTML button with CSS.  ...

What Being a Parent Teaches You about Nurturing Sales Leads

CRM Software, Lead Generation

Nurturing Sales Leads – Think of your sales leads as newborn babies. You brought them into your world through your lead generation campaigns, and now you want them to grow into happy and successful customers. Like parenting, lead nurturing is a journey. It...

5 Time-Tested Ways to get Your Sales Leads to Trust You

CRM Software, Lead Generation

Sales Leads Trust -The internet has amped up customer mistrust to the typical salesperson. The customer thinks of a slick haired and smooth talking man who would do anything to make a sale. The new buyers refuse to be manipulated. Sales Leads Trust – How does...

There’s No “I” in Team: The Big Benefit of CRM Software

CRM Software

Think of sales as a sport. It has always been seen as an individual effort. Members of the same “sales team” often compete against each other for sales. They focus on themselves and don’t care much about their colleagues. CRM software puts the team back in teamwork....

How to Coach Your Sales Leads and Win the Sales Game

CRM Software, Email Marketing, Lead Generation

Coach Sales Leads -Behind every great athlete is a great coach. Imagine your sales leads as a team and your company as their coach. To begin, you want to get the leads ready for each game both mentally and physically. When they win, you win too. Being fully invested...

Getting some positive reviews from the BBB Houston

CRM Software, Email Marketing, Lead Generation

BBB Online CRM and Email Marketing Integration One of our many awesome clients that are based out of Houston is the Better Business Bureau of Houston.  They have an interesting backend system which compiles information about prospective BBB accredited businesses, and...