CRM Software, Email Marketing, Lead Generation
Today, September 10th, 2015, SalesNexus will present “Sales Engagement Optimization” to the American Association of Inside Sales Professionals (AA-ISP) at their Boston meeting. Presented by SalesNexus CEO, Craig Klein, the talk covers: – The...
Sales Management, Sales Training
For 25 years, 50% of CRM implementations have failed to meet expectations. This is primarily due to lack of adoption by sales people. It’s been the case since the inception of the word CRM. In recent years, it’s been tempting to hope that younger generations,...
CRM Software, Sales Management
Can we agree that having a well defined sales process is a good thing? that its a good idea to have one? I mean, if you’re in the manufacturing business, you’re going to have a pretty specific process defined for manufacturing each product right? That’s how you...
CRM Software, Sales Management
We spent all this money and time on this CRM and I can’t get my sales people to use it! I know. I feel you! This is the #1 reason that over 50% of CRM implementations fail. But I’ve got some unpleasant news for you… The blame doesn’t lie with the sales team....
Email Marketing, Lead Generation, Marketing Automation
With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is lagging...