The purpose of these workshops is to address any questions, problems, or concerns you may have about email marketing. It is the opportunity to look directly at your emails, campaigns, and goals and to work together to help you achieve what it is you want to with your email campaigns. 

Each week we are going to cover a couple of different topics at the outset of each meeting. We are going to learn some of the latest news, trends in the industry, new best practices, and other emerging strategies as we dive into any questions you may have. 

In this session, we go over localization and personalization of emails. Learn how to use mail merge to personalize your emails to your customer, to really grab their attention. Moreover, you can localize and add details to your emails to fit your specific audience. Finally, we cover sales lead nurturing processes that get results. Here we take a look at the different step throughout the process, from setting up youe email sequences, calling the clickers and eventually booking meetings. 

This session is aimed to help you stay informed on the latest trends and best practices in email marketing. We have picked up a lot from working with our clients for over 10 years, and in this workshop we share with you what has been working and what to avoid in order to succeed. Learn about strategies that we have seen work well to ensure you are getting the most out of your email marketing.

We have learned a lot from our clients that putting together an email and sending it out is one thing. Getting the results you want from that email campaign is a whole other thing. It can seem like an art to figure out how to optimize a campaign and make it work. And we learned a lot about how to do that. 

For this first workshop, we are going to discuss the new authentication requirements that Google and Yahoo are emphasizing now.