CRM Software, Email Marketing, Marketing Automation, Sales Management
Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns. Just a few years ago, many were predicting the doom of email marketing...
CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Our economy is on the upswing in most parts of the U.S. That does not mean the phrase used by John F Kennedy in 1963 will apply. He said, “A rising tide lifts all boats”. In this recovery period, the rising tide could sink your boat if you make the mistake of...
CRM Software, Lead Generation, Sales Management
In this business environment, you need to stop making Customer Relationship mistakes and hang on to each profitable customer. Although you may see lots of people making these familiar errors, you don’t want to be one of them. Use this as a checklist to make sure you...
CRM Software, Lead Generation, Sales Management
In the early days of CRM software the primary goal was to keep track of prospects in the sales process. Before computers, only sales people with good written records or exceptional memories could maintain the details of the customer well enough to close the sale...
CRM Software, Sales Management
Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales...