Sales Management, Sales Training
For 25 years, 50% of CRM implementations have failed to meet expectations. This is primarily due to lack of adoption by sales people. It’s been the case since the inception of the word CRM. In recent years, it’s been tempting to hope that younger generations,...
CRM Software, Sales Management
Can we agree that having a well defined sales process is a good thing? that its a good idea to have one? I mean, if you’re in the manufacturing business, you’re going to have a pretty specific process defined for manufacturing each product right? That’s how you...
CRM Software, Sales Management
We spent all this money and time on this CRM and I can’t get my sales people to use it! I know. I feel you! This is the #1 reason that over 50% of CRM implementations fail. But I’ve got some unpleasant news for you… The blame doesn’t lie with the sales team....
Sales Management, Sales Training
If you opened this article thinking you would learn how to improve your love life, you are going to be disappointed. The title was lifted from a Huffington Post article in August 2012. You can read it here. Relationships with a significant other are complex and...
CRM Software, Sales Management, Sales Training
Getting into the customer’s head has always been the goal of marketing. How is this achieved? You will find many strategies, but the best ones revolve around customer feedback. Think of your customers as judges and your company as an Olympic athlete. Your marketing...
Marketing Automation, Sales Management, Sales Training
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each day,...
