CRM Software, Email Marketing, Lead Generation, Marketing Automation
If you’ve been in the sales game for a decade or more, you’ve seen a tremendous amount of change in the technology area. Remember ACT! Contact Management Software? Goldmine? These early sales contact management solutions dominated the...
Email Marketing, Lead Generation, Marketing Automation
Although email newsletters are not a new concept, they are still very effective. Whether you’ve already got a newsletter or are thinking about launching one for your business, here’s how to get the best results from it: Promote It: When targeted visitors...
Email Marketing, Marketing Automation
200+ words that will get your emails snagged by Junk and Spam filters. This is not the definitive or an entire list of words that activate spam filters. It does give you a general idea of what to avoid in your email marketing. Obviously, anything salacious or...
Email Marketing, Lead Generation, Marketing Automation
Recently, some marketing bloggers have advocated using fear as a marketing tool. Unlike many marketing tips that are pretty cut and dry, this one raises some significant issues: Is It Moral to Use Fear as a Marketing Tool? The first question that comes up about using...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Many companies make a big mistake when it comes to the way they handle sales. Although they take the time and energy necessary to hire top notch sales talent, they cripple these people’s ability to do well by not giving them the right tools. What’s good...
