CRM Software, Email Marketing, Marketing Automation
4 Things to Do – and – 4 Things to Not Do With the fast pace that has become part of our high-tech world, today’s consumer craves a relationship. It is possible to develop good customer relationships using high-tech tools like CRM programs and automated email. It is...
Email Marketing, Marketing Automation
Email marketing has advanced to be a perfect combination of low cost marketing, technology infused outreach and social networking. It can easily take on a bad reputation by being classified as bulk email or even worse spam, but with the proper content and formatting,...
Email Marketing, Marketing Automation
Email Marketing versus Direct Mail: Which to Use? Whether you are launching a new small business or are a large established business refining your marketing mix, a common question stands before you: Email or Direct Mail? Maybe you’ve used one relentlessly throughout...
Email, Email Marketing, Marketing Automation
Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what...
Email Marketing, Marketing Automation
Determining the Best Day and Frequency to Send your Email Marketing Campaign The two biggest questions email marketers who are just getting started ask are how often to send emails and when to send email campaigns. These are important questions to answer because no...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it seems....
