CRM Software, Lead Generation, Marketing Automation, Sales Management
Good marketing in today’s internet saturated business environment can easily get far more leads than your sales team can adequately process to a transaction. Nevertheless your sales people constantly complain that the leads are worthless. Sorry to tell you this…but...
CRM Software, Lead Generation, Marketing Automation
Business is competitive. To survive the ever-changing demands of your business you want to reach out and grab anything that will help you achieve your goals. It is important that you gather what you need and implement a strategy that will help you achieve your goals....
Email Marketing, Marketing Automation
We’ve borrowed an urban legend quoting “Slick Willie” Sutton. He was asked why he robs banks and is quoted to say “That’s where the money is.” The same statement applies if companies are asked why to focus marketing on mobile devices. A recent study reported by...
Email Marketing, Marketing Automation
Writing The Email For some writing the email is the hardest part. We go through a simple process to making your email campaigns personal, and informative for the lead. Here’s the entire Starter Kit Video Series: Lead Generation Starter Kit Intro Finding Content...
Email Marketing, Lead Generation, Marketing Automation
We are often asked about our Sales Ready Starter Kit, and how it can help someone’s business. For those that have not started pre-qualifying leads it can really get you on the right track, and help your sales team be more efficient with their time. How does it...
Email Marketing, Lead Generation, Marketing Automation
So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started. The...