Email Marketing, Marketing Automation
According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad...
Email Marketing, Marketing Automation
Spice Up Your Emails Video content can really add some flavor to your emails. HTML5 allows us to embed videos straight into the email for viewing. The two major email clients that have jumped on the HTML5 bandwagon are iPhone,iPad, and Apple Mail. So if you...
Email Marketing, Marketing Automation
Getting started with any new system for email marketing can be difficult. There are a lot of moving parts. That is why we put together this 3 part video series for you. Workflows In the first video I will walk you through setting up a workflow for your...
Email Marketing, Lead Generation, Marketing Automation, Sales Management
Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and instantly...
Email Marketing, Lead Generation, Marketing Automation
A wall that bends as I approach? Did I just wake up on the Starship Enterprise?! Technology that responds to humans is rapidly becoming commonplace. Your clients and sales leads expect you to adapt your communication to fit them, their activities and even the devices...
Email Marketing, Marketing Automation
Click Through Rates – It was February 14, 2005 in San Mateo, California. YouTube was founded and the world recognized that video has power. Shortly after that, marketers started trying to ramp up their email marketing using the obvious power of video. The early...
