CRM Software, Lead Generation
Many companies struggle to get their marketing and sales teams on the same page. Because of the disconnect between these important groups, companies miss out on a lot of opportunities. Although it may seem like there’s no way to build a bridge between these...
Email Marketing, Lead Generation, Marketing Automation
Although email newsletters are not a new concept, they are still very effective. Whether you’ve already got a newsletter or are thinking about launching one for your business, here’s how to get the best results from it: Promote It: When targeted visitors...
Email Marketing, Lead Generation
Did you know that you can be a salesperson without even realizing it? Even if your title doesn’t have sales in it, if you are the founder or team member of a small company, a big part of your job is convincing customers to use your company’s product or...
CRM Software, Email Marketing, Lead Generation
If you’ve been using ACT Pro for several years, you may feel like you’re better off sticking with it. Although it lacks many of the features you want, you may believe that making a change now is going to create more problems than benefits. In reality, the...
Email Marketing, Lead Generation, Marketing Automation
Recently, some marketing bloggers have advocated using fear as a marketing tool. Unlike many marketing tips that are pretty cut and dry, this one raises some significant issues: Is It Moral to Use Fear as a Marketing Tool? The first question that comes up about using...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...