CRM Software, Email Marketing, Lead Generation
If you’ve been using ACT Pro for several years, you may feel like you’re better off sticking with it. Although it lacks many of the features you want, you may believe that making a change now is going to create more problems than benefits. In reality, the...
Email Marketing, Lead Generation, Marketing Automation
Recently, some marketing bloggers have advocated using fear as a marketing tool. Unlike many marketing tips that are pretty cut and dry, this one raises some significant issues: Is It Moral to Use Fear as a Marketing Tool? The first question that comes up about using...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...
CRM Software, Email Marketing, Lead Generation
When the economy is in one of its all too frequent slumps, should your business even focus on CRM? Is worrying about CRM simply something that’s going to deplete even more of your limited resources? While you may have no choice other than eliminating certain...
Email Marketing, Lead Generation
Is targeted email marketing profitable? Yes. How profitable? Recent research shows “B2C marketers report an average 256% ROI” from email marketing. No, that’s not a typo. It does say a two hundred and fifty-six percent ROI. How can your business...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Many companies make a big mistake when it comes to the way they handle sales. Although they take the time and energy necessary to hire top notch sales talent, they cripple these people’s ability to do well by not giving them the right tools. What’s good...