Are Facebook Ads Effective?

As a tech-savvy Internet user, chances are you rarely notice the ads that run on Facebook. In fact, you might not see them at all as a result of using Adblock Plus. Because these ads have little to no impact on you, it’s natural to assume that the same is true...

What Should Visitors Do When They Get to Your Site?

Because so much time is spent on attracting new online visitors through organic, paid and social channels, many marketers and business owners forget that this is only half of the equation. While it’s great to bring in a steady stream of targeted visitors, all of...