Lead Generation, Sales Management
When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only do you need to be able to draw customers in, but you need to be able to provide them with a pleasant experience that...
Lead Generation, Sales Management
The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by increasing their online presence on sites like Facebook, LinkedIn, Google+ and Twitter. They have also expanded their...
Email Marketing, Lead Generation, Sales Management
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn’t how you get the best results. Instead, here are the top ways a blog can...
Lead Generation, Sales Management
Content Marketing – Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with...
Lead Generation, Sales Management
Pursuing every lead equally rarely leads to the results that a company wants. The reason is not all leads are equal. Identifying those few leads that produce the best results will allow your company to focus its efforts on the prospects that are most likely to become...
Lead Generation, Marketing Automation, Sales Management
Offering a free report to people who visit your site can do a great deal for your credibility as an expert in your niche. Chances are that while many visitors to your site are looking for specific information, they are reluctant to buy anything right away. Providing...
