Email Marketing, Lead Generation
Is targeted email marketing profitable? Yes. How profitable? Recent research shows “B2C marketers report an average 256% ROI” from email marketing. No, that’s not a typo. It does say a two hundred and fifty-six percent ROI. How can your business...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Many companies make a big mistake when it comes to the way they handle sales. Although they take the time and energy necessary to hire top notch sales talent, they cripple these people’s ability to do well by not giving them the right tools. What’s good...
CRM Software, Email Marketing
This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival. You can enjoy even more posts from other exceptional bloggers to help you sell more at their website. The most valuable asset a sales person...
CRM Software, Email Marketing
Have you heard about the CRM Idol Competition? It’s a take off on the American Idol theme but, for CRM companies. Paul Greenberg and a team of CRM industry insiders have launched the competition for 40 “small” CRM companies in the US. Small means...
CRM Software, Email Marketing
I’m a big fan of the concept of sales people qualifying prospect thoroughly early in the sales process so that they can conserve their most precious resource, their time. The sales person invests his time in prospects hoping the return will be a sale and the resulting...
CRM Software, Email Marketing, Lead Generation
If you’re a sales and marketing professional and you’re not following the discussions in sales and marketing related groups on LinkedIn, you should be. There are thousands of seasoned pro there to chime in and lend their experience to whatever is keeping...
