CRM Software, Email Marketing, Lead Generation, Marketing Automation
Email Marketing is normally used by marketers. As it should be. However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your...
CRM Software, Email Marketing, Lead Generation
When the economy is in one of its all too frequent slumps, should your business even focus on CRM? Is worrying about CRM simply something that’s going to deplete even more of your limited resources? While you may have no choice other than eliminating certain...
CRM Software, Email Marketing
Are you concerned that customers aren’t going to take you seriously because you’re not a massive corporation? Do you think you need to take steps to make your business look larger and more professional? While these are common concerns among small business...
CRM Software, Email Marketing, Sales Management
Have you realized that your current CRM solution is not living up to your expectations? Although a CRM solution may seem great when you’re talking to a salesperson, many companies quickly discover that the product itself falls short. Since an inefficient...
CRM Software, Email Marketing
In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL...
