Email Marketing, Lead Generation, Marketing Automation
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email marketing, this is a major “No No”! More on why this is something to avoid later. First the funny...
Email Marketing, Lead Generation, Marketing Automation
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target...
Email Marketing, Lead Generation, Sales Management
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn’t how you get the best results. Instead, here are the top ways a blog can...
CRM Software, Email Marketing
Wow! Since launching our partnership with LeadFerret.com we’ve been extremely busy! It’s no secret that the #1 challenge in any CRM (Customer Relationship Management) implementation is getting the sales team to really use the system. And what’s the...
Email Marketing, Lead Generation, Marketing Automation, Sales Management
As a business owner, having a strong social media presence can help you increase your customer base. While the process of setting up and maintaining several profiles can be time-consuming, the good news is there are now plenty of tools that can help you automate this...
Email Marketing, Lead Generation
Traditional sales organizations tend to think of email marketing in terms of nurturing client relationships, newsletters, etc. Especially for B2B sales pros, emails seem to be superfluous and run the risk of annoying valued prospects and customers. Of course, there...
