Email Marketing, Lead Generation
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on...
CRM Software, Email Marketing, Marketing Automation, Sales Management
Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks. You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects. A smile...
Email Marketing, Sales Management
Coutesy of the Vistage blog, some great quotes and management lessons from two of our greatest presidents… Washington and Lincoln on Management: “My observation is that whenever one person is found adequate to the discharge of a duty, it is...
CRM Software, Email Marketing, Lead Generation
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording...
Email Marketing, Lead Generation, Marketing Automation
How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The Cold Calling Equation” – You’ll learn… Communicating your Value Proposition Understanding...
