CRM Software, Email Marketing, Marketing Automation, Sales Management
Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns. Just a few years ago, many were predicting the doom of email marketing...
CRM Software, Email Marketing
You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
In a perfect world all sales leads will be easily sorted as: qualified to purchase right away or not ready yet. The ones that are qualified set appointments with one of the sales team and those not yet ready are placed into lead nurturing campaigns. Sounds like a...
Email Marketing, Marketing Automation
When companies begin email marketing automation for the first time, they often ask what works. Their goal is to duplicate exactly the same “best practices” and follow any rules so they can duplicate the success of others. However, the successful business...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Unless you were raised in a barn, your mother probably taught you a few important ways to be polite to people you meet for the first time. So…why do so many businesses fail when it comes to email automation??? Jeff Bezos summed it up when he said, “E-mail has some...
Email Marketing, Marketing Automation
How can you prevent email spam? Being reported as a “Spammer” is serious. It can easily damage your sales automation efforts. Even if you are legitimate in your email automation efforts, if you send enough emails…you will eventually be reported. Since the remedy to...
