CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
CRM Software, Email Marketing, Marketing Automation
Despite what you have been told by companies promising you a “set it and forget it” approach to email marketing, you must continually improve your email campaigns to see improved revenue numbers. All forms of marketing require you to adapt to the buying public. ...
CRM Software, Email Marketing
Email Marketing Dashboards – Every day is a rush. There is so much to be done and the day-to-day tasks tend to absorb all our focus. If we don’t have well-designed email marketing dashboards to watch our back, we can easily miss important information about our...
CRM Software, Email Marketing, Marketing Automation
With the ever-shifting business environment of today, it can sometimes be hard to justify taking the time to carefully measure, deliberately strategize and consistently review our marketing automation using online CRM. In fact, in the digital world, many would say...
CRM Software, Email Marketing
When a sales lead opens your email marketing, you want them to feel like they are receiving a gift from you. If you provide information they need, it truly is a gift. It can save them time, educate them about making a good purchase decision or tell them insider...