Email Marketing, Lead Generation
If you think of email marketing as a way to bombard current and future customers with pitches and useless newsletter blah, blah, blah – you have missed the point. Those tactics may have worked a decade ago, but these days promotional emails are offensive to the...
Email Marketing, Lead Generation
Your sales leads are crazy-busy. They simply refuse to deal with anything complex. If you force them to decode your message or make a decision without fully understanding, all interest comes to a screeching halt. It is a perfectly normal human reaction to stress...
Email Marketing, Lead Generation
Pushy, aggressive and annoying sales methods have been a staple of success for many companies for decades. Today’s internet-enabled buyer resists this type of sales pitch and the phenomenon has changed sales leads your company depends upon. When you get a sales lead...
CRM Software, Email Marketing, Lead Generation
“Beyond the Age of Information is the Age of Choices” You might find it strange to quote the words of Eames in an article about email marketing. After all, most people only are aware of the world renowned Eames chair. It became an icon of mid century practicality...
CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
