Email Marketing, Lead Generation, Marketing Automation
So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started. The...
Email Marketing, Marketing Automation
Maximize Automation -Email marketing has been around for a very long time. In the early days, marketers used the “batch and blast” method of reaching potential customers. Because the recipients were happy to read their email when it came in small quantities, those...
CRM Software, Email Marketing
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a...
Email Marketing, Lead Generation
You’ve heard all the “buzz” about how profitable email marketing has become in today’s business environment. You need people to email. You want to get a list of sales leads quickly and cheaply too. This mindset of desperation can actually work...
CRM Software, Email Marketing
The Dirty Truth about a Clean Database You can’t trust all the data sources available. Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data. Otherwise, the clutter of old...
