Email Marketing, Lead Generation, Marketing Automation
A wall that bends as I approach? Did I just wake up on the Starship Enterprise?! Technology that responds to humans is rapidly becoming commonplace. Your clients and sales leads expect you to adapt your communication to fit them, their activities and even the devices...
Email Marketing, Marketing Automation
Click Through Rates – It was February 14, 2005 in San Mateo, California. YouTube was founded and the world recognized that video has power. Shortly after that, marketers started trying to ramp up their email marketing using the obvious power of video. The early...
Email Marketing, Lead Generation
LeadFerret Contacts – SalesNexus is a wonderful system for taking your sales process, and optimizing it. One of the struggles many have when getting started with email marketing is the lack of leads to reach out to. LeadFerret This is why we partnered with...
Email Marketing, Lead Generation
Getting sales leads using internet tools has become relatively easy. So why are sales conversions lagging so far behind? The simple answer is that sales organizations have not yet adapted to the way people buy today. Vast Numbers of Potential Sales Leads...
CRM Software, Email Marketing
You may arouse your reader’s interest with provocative headlines and promises…but if you are not responsive – email recipients may still click away. The internet-enabled buyer has many demands and expectations. Chief among those mandates is the demand to be...
Email Marketing, Marketing Automation
We’ve borrowed an urban legend quoting “Slick Willie” Sutton. He was asked why he robs banks and is quoted to say “That’s where the money is.” The same statement applies if companies are asked why to focus marketing on mobile devices. A recent study reported by...
