CRM Software, Email Marketing
Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined...
CRM Software, Email Marketing
Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand. There are many, many benefits of marketing with email campaigns that have been automated within...
Email Marketing, Lead Generation
Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small...
CRM Software, Email Marketing
Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist...
Email Marketing, Lead Generation, Sales Training
The Voicemail Abyss Voicemails…. Do you ever feel your message is never heard when you leave one? I know I did, so I started searching for alternatives. “We are an email provider” I said. “Surely we can find a way to resolve voicemails with...
Email Marketing, Marketing Automation
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are...
