Getting some positive reviews from the BBB Houston

CRM Software, Email Marketing, Lead Generation

BBB Online CRM and Email Marketing Integration One of our many awesome clients that are based out of Houston is the Better Business Bureau of Houston.  They have an interesting backend system which compiles information about prospective BBB accredited businesses, and...
What Benjamin Franklin Can Teach You about an Email Marketing Plan

What Benjamin Franklin Can Teach You about an Email Marketing Plan

CRM Software, Email Marketing

Benjamin Franklin once said “If you fail to plan, you are planning to fail.” This couldn’t be truer when it comes to email marketing campaigns. Think of your email campaign as a general thinks of a war. Success hinges upon a well thought out plan with clearly defined...
Can You Put Your Email Marketing on Autopilot?

Can You Put Your Email Marketing on Autopilot?

CRM Software, Email Marketing

Have you ever fallen for the scheme of ambitious marketers who say you can “set it and forget it” with marketing automation? That’s OK, you don’t have to raise your hand. There are many, many benefits of marketing with email campaigns that have been automated within...
Email Marketing: 8 Best Practices to Consider

Email Marketing: 8 Best Practices to Consider

Email Marketing, Lead Generation

Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small...
End the Battle – Is Effective Email Marketing an Art or Science?

End the Battle – Is Effective Email Marketing an Art or Science?

CRM Software, Email Marketing

Some marketers say email marketing is an art. Others say email marketing is a science. The reality is it’s a combination of both. You have to think like an artist to create engaging email marketing campaigns. Yet, campaigns can fall flat without the scientist...

Video Voicemail in Email Marketing Case Study

Email Marketing, Lead Generation, Sales Training

The Voicemail Abyss Voicemails….  Do you ever feel your message is never heard when you leave one?  I know I did, so I started searching for alternatives. “We are an email provider” I said. “Surely we can find a way to resolve voicemails with...
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