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The Perils of Ego-Centric Email Marketing

Email Marketing

More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if: You send emails telling the recipients about your product or service and how good it is…even if you...

Streamline Your Content Development Process – Curate

Email Marketing

Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with the...