Email Marketing Tips

Stay Afloat in a Sea of Canadian Spam Laws

Your business relies on electronic marketing to reach today’s consumer. You keep in touch with your clients via a user-friendly website, and effective email marketing. So, whom are you allowed to reach out to with your newsletter? When you are in Canada (or send email...

Five Ways to Grow Your Business Using Branded Content

Email Marketing, Lead Generation

Sales automation requires content to be developed that engages sales leads and builds desire to learn more about your product or service. This content may be articles, blog posts, videos, info-graphics or any number of other things that your customers and/or prospects...

Email Validation to Improve Deliverability

Email Marketing

How can you decide if an email address has a valid opted-in address or not? It is imperative for your reputation that you do not spam! Protecting your sending reputation helps your valid email addresses get delivered and keeps you off the blacklist of spam filters. It...

Starting Your First Email Marketing Campaign Doesn’t Have to be Hard

Email Marketing

You want to start email marketing, but you are frozen at the starting gate. With more than 28% of your customer’s workweek spent in the email inbox, you want to reach them where they will open and respond to your message. Chances are you are frozen because you can’t...

How List Hygiene Can Make or Break Your Email Campaign

Email Marketing

Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list. Why List Hygiene Matters Email marketing revolves...

3 Ways Storytelling Can Power Great Email Marketing Campaigns

Email Marketing

Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience. It takes much more than a catchy phrase to earn...

Stay Afloat in a Sea of Canadian Spam Laws

Five Ways to Grow Your Business Using Branded Content

Email Validation to Improve Deliverability

Starting Your First Email Marketing Campaign Doesn’t Have to be Hard

How List Hygiene Can Make or Break Your Email Campaign

3 Ways Storytelling Can Power Great Email Marketing Campaigns

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