CRM Software, Lead Generation
One of the often overlooked benefits of CRM is communicating the desire for relationship with our customers. In the past, making a sale has been based on competition for the quick sale. That is clearly a masculine activity. The single purpose of making the sale has...
CRM, CRM Software, Sales Management
CRM solutions for small to medium sized businesses (SMB) are widely available and growing in adoption. Many people have questioned whether customer relationship management systems make sense for small to medium sized business from a financial and practical standpoint....
CRM Software, Email Marketing, Lead Generation
How to Build Credibility with Email Marketing Use the Power of Written Word to Boost Believability People Buy from Those They Trust…and trust is hard to get these days. Just like in personal relationships, “Love at First Sight” is rare in business...
CRM Software, Email Marketing, Lead Generation, Sales Management
Content and CRM Combine to Expand Client Base Content marketing is changing the way small businesses interact with their prospects and current clients. In a world where customers like to remain in control of the buying process, it is very easy for them to...
CRM Software, Email Marketing, Marketing Automation
4 Things to Do – and – 4 Things to Not Do With the fast pace that has become part of our high-tech world, today’s consumer craves a relationship. It is possible to develop good customer relationships using high-tech tools like CRM programs and automated email. It is...
