CRM Software, Sales Management
Accurate CRM Measures to Automate Business Growth World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales...
CRM Software, Email Marketing, Marketing Automation
The customer relationship is at the center of any successful sales strategy today. Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow...
CRM Software, Email Marketing, Lead Generation
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the “Magic 5 of Content Based Email Campaigns that Drive Sales”. In a series of five articles, we will dig deeper into this tried-and-true...
CRM Software, Email Marketing, Lead Generation
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in email marketing, it makes the process much easier. The goal is to see through your customer’s eyes to understand exactly what appeals to...
CRM Software, Email Marketing, Marketing Automation, Sales Management
Advantages of Marketing Automation Imagine a Monday morning that starts with a simple search and a couple of mouse clicks. You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects. A smile...
CRM Software, Email Marketing, Lead Generation
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording...
