CRM Software, Lead Generation, Marketing Automation
While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads. Why in the world is this happening when study after study heralds the...
CRM Software, Email Marketing, Lead Generation
“Beyond the Age of Information is the Age of Choices” You might find it strange to quote the words of Eames in an article about email marketing. After all, most people only are aware of the world renowned Eames chair. It became an icon of mid century practicality...
CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
CRM Software, Email Marketing, Marketing Automation
Despite what you have been told by companies promising you a “set it and forget it” approach to email marketing, you must continually improve your email campaigns to see improved revenue numbers. All forms of marketing require you to adapt to the buying public. ...
CRM Software, Email Marketing
Email Marketing Dashboards – Every day is a rush. There is so much to be done and the day-to-day tasks tend to absorb all our focus. If we don’t have well-designed email marketing dashboards to watch our back, we can easily miss important information about our...
CRM Software, Marketing Automation, Sales Management
Although the British-American band Foreigner burst on the music scene with the 1984 ballad, “I Want to Know What Love Is”, they were not talking about marketing your business. However, the lyrics give us a few lessons in love that apply to marketing automation...
