CRM Software, Email Marketing
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a...
CRM Software, Email Marketing
The Dirty Truth about a Clean Database You can’t trust all the data sources available. Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data. Otherwise, the clutter of old...
CRM Software, Email Marketing
3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat. Your chest tightens. Your skin feels clammy. Your left arm feels numb. What is happening? Too often, this is a scenario where 23% of the men who...
CRM Software, Lead Generation
Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads. Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized...
