Clark Buckner, host of the Technology Advice Expert Interview Series Podcast, interviewed SalesNexus CEO, Craig Klein on how CRM, marketing automation and lead nurturing technology can bridge the gap between the marketing and sales teams. Here are a few...
Real-Time Customer Relationship – Your customer is busy. Their lives are fast-paced and they have a world of options – literally – at their fingertips. Your customers expect everything “now” When your customer is used to instant gratification, real-time response...
Few would question whether a business needs a CRM in their business. Once a small company gets beyond the number of customers they can remember by recognizing their face, a computer system to manage data becomes essential. The “Magic” of a Good CRM Have you ever...
Sometimes it may seem as if you are simply “throwing mud on the wall” with your marketing efforts. You may use a combination of marketing methods, but one of the outstanding features of email marketing is the ability to measure performance, adapt to the metrics and...
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be...
Let us first be clear CRM stands for Custom Relationship Management. It allows you to store information about your leads, customers, contacts and clients, as well as maintain your interactions with them, in one central and easily accessible solution. Before beginning...
