Marketing

Marketing Alternatives for the New Normal

Marketing Alternatives for the New Normal

Most of companies were depending on Marketing Alternatives that are just gone. Traditional Marketing: Trade shows – most events have closed because of the health restrictions Networking Cold-calling – people are no longer at their desks in the office Drop by / Drop in – stopping by physical locations may no longer apply if business … Continue reading

Back To Business – The New Normal Webinar

Back To Business Webinar - The New Normal

When will customers return to their offices? When will industry trade shows start again? Who knows? Stop waiting! Normal Marketing and Sales Tactics are unavailable due to lockdown and the current crisis. Adapting is the only way to thrive. If you’re like most right now, the current situation may be leaving you with: No leads … Continue reading

Lockdown Marketing Alternatives Webinar

Lockdown Marketing Alternatives Webinar

Unable to communicate with your customers/market effectively right now?  Either because you can’t pull together a list, or can’t get the right message to the right customer? Or maybe trying to target a new market? But with no list, and no existing relationships? Normal Marketing and Sales Tactics are unavailable due to lockdown and the … Continue reading

Four Tips for Creating Successful Lead Nurturing Emails

Four Tips for Creating Successful Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for older … Continue reading

What is the Biggest Lead Management Mistake in Email Marketing

What is the Biggest Lead Management Mistake in Email Marketing

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the biggest lead management mistake, much of that effort is immediately lost. This simple mistake can cause a lot of problems for your business. For one, you lose productivity and … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Make 2018 the Year Your Lead Management is a Top Priority

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

The Golden Rules of Lead Response

The Golden Rules of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

Subject Line Drives Email Marketing Success

Subject Line Drives Email Marketing Success

In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually … Continue reading

What is Permission Based Marketing?

what is permission based marketing

Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what it is not can be useful. This will help you keep current customers and attract new customers in … Continue reading

Writing Good Email Subject Lines

Writing Good Email Subject Lines

How to Write Email Subject Lines That Get Opened One of the most common email marketing questions is, “How should I write my email subject lines so that more recipients will open my emails?” It’s widely known that the email subject line is the gateway to the reader.  It’s not uncommon for people to peruse … Continue reading