marketing automation

4 Ways Marketing Automation Can Maximize Sales

maximize sales, Maximum profit concept. Button for maximize income. 3D rendered illustration.

If you own or market a business, you’ll recognize this dilemma:  you’re not meeting your goals for new sales.  You ask yourself, “Do I need to hire more salespeople?”  Of course, that means more money going to your salary line, and less to other key priorities.  So, you ask yourself another question, “Are my current … Continue reading

How Good Is Your Sales Team? 5 Metrics You Should Be Tracking

Sales Team Metrics – So, how good is your sales team?  If your answer is fuzzy (as in, “they’re pretty good,” or “I’m sure they know what they’re doing”), you could be wasting a lot of salary on salespeople who lack either the proper training or adequate motivation to do their jobs right—and that could … Continue reading

4 Excuses Salespeople Give For Not Using a CRM

CRM Excuses

Salespeople CRM Excuses – Salespeople can be finicky, but you don’t want them any other way. After all, they are the divas of your company, setting their own schedules and driven by results instead of sitting at their desk waiting for the whistle at the end of the shift. That being said, you still want … Continue reading

Sales Emails: Stop Expecting Your Salespeople to be Copywriters

Sales Email or marketing

Sales Email: Are your salespeople copywriters? Chances are, they’re not. Although sales jobs require a fair amount of copywriting, most sales reps are hired for their ability to persuade people verbally. Yet times have changed. With online marketplaces booming, digital marketing and sales have become the norm. And while Internet shopping is more convenient for … Continue reading

Successful Email Marketing: Optimizing Your First Email Campaigns

email campaigns

Email Campaigns Email campaigns can be a great way for you to introduce your company and promote products or services. When you’re getting ready to send your first email campaign, especially if you have had no prior contact with the mailing list, you need to be sure you focus on optimization. It will allow you … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Retail vs. Wholesale Mortgage CRM Systems

business crm touchscreen

Retail and wholesale mortgage brokers are in the same industry, so it would stand to reason that their needs would be similar. In fact, the needs of these two groups are quite different. Most CRM systems are designed for retail mortgage brokers. It emphasizes loan submission and processing in service of individual clients. Wholesale mortgage … Continue reading

Write Effective Emails by Reading Emails

Write Effective Emails

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear.  Every day, millions of sales people write emails … Continue reading

3 Big Reasons You’re Marketing Automations are not Working for Your Business

marketing automations

Marketing automations look like a brilliant solution to your marketing efforts. They promise you. You can cut down on the working hours spent on marketing. Get a higher return on investment for your marketing efforts. It almost sounds too good to be true, doesn’t it? Well, in a lot of cases it is too good to be … Continue reading

Top