lead response

Use Blog Content to Charge Your Sales Process

Blog content in your sales process

Blog Content Blog Content – Sometimes salespeople are confused to spend their times working on blogging rather than cold calling leads or emailing old accounts. In fact, blogging could be the key to rekindling those relationships by using new, interesting content. Additionally, blogs are a source of incoming traffic that could generate the next sale … Continue reading

Why Automating Your Lead Response Helps Everyone

lead response automation

Does lead response automation sound counterintuitive? If so, keep reading. Businesses are constantly encouraged to personalize and customize for consumers. Although the amount of automation technology available today has skyrocketed, you’re not alone if you’ve been hesitant to automate, especially when it comes to customer relations. Yet contrary to popular belief, automation isn’t just about … Continue reading

Automating New Lead Response Is Necessary for Consistent Success

new lead response

Automating New Lead – Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads “spoil” is because they are not acted upon immediately. Even 30 minutes without contact can mean the leads … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

Uber-ized Sales or Model T Sales?

AA-ISP San Francisco

We had the opportunity to attend the recent AA-ISP event in San Francisco on February 18, 2016. As always, Bob Perkins, Larry Reeves and the entire team at AA-ISP (American Association of Inside Sales Professionals) put together a power packed event. The day was full of cutting edge thinking in selling.  The slides from all … Continue reading

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