Email Marketing, Lead Generation, Recents
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out...
Email Marketing, Marketing Automation, Recents
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new...
Lead Generation, Marketing Automation, Recents
Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement...
Lead Generation, Marketing Automation, Recents
According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway: marketers tend to pay far more attention to lead generation...